Consumers want content that educates, entertains, or informs. It’s up to brands to provide this content if they want to build strong relationships with their customers. And when it comes to content, it’s not one-size-fits-all. Brands must learn not only what content their audience wants, but what formats and platforms best suit their purchase and consumption habits. I’ve produced hundreds of blog posts, articles, short- and long-form videos, infographics, checklists, and guides on a range of topics, from health, beauty, food, and finance to pest control, energy efficiency, and higher education.
I lead content development for Protective’s consumer-facing websites and social media platforms. I ensure consistency of brand voice and that content not only meets brand standards but adheres to compliance guidelines and SEO best practices.
Through ongoing content and technical optimizations, we’ve consistently increased organic traffic and page one rankings YoY while providing valuable content to our consumer and distributor audiences.
I had a blast working on Mediabistro’s New Grad’s Guide to Marketing Careers. The downloadable guide served as a key lead-generating tool in addition to fueling content for Mediabistro’s social media channels.
I was responsible for research, interviews, and copywriting for this project.
One project I looked forward to every year was working with Regions Bank to produce Insights articles for college students and their parents. In addition to SEO value, these articles provide useful information for Regions customers on budgeting, how to pay for school, and what to expect after graduation.
I was responsible for editorial planning and managing a team of freelancers in addition to writing and editing articles.
New England College of Business offers 100% online degree programs for working professionals who are ready to move up in their careers. We created an all-in-one downloadable guide for entry-level business professionals struggling with the decision to go back to school.
I was responsible for editorial planning, copywriting, and editing.
Inspired by data that showed financial aid is a popular search topic as well as a common hurdle for prospective students, we set out to create a comprehensive resource for anyone considering going to college. Financial aid is a complex topic, and this guide aimed to make it easy to understand.
I was responsible for concepting, creative direction, and editing copy for the guide, infographic, and video assets, as well as for promoting the content on social media and through native advertising.
In addition to long-form content such as the Ultimate Guide to Paying for College, the Virginia College and Brightwood College blogs provided useful and entertaining content to prospective, current, and former students. The blogs for each college featured interviews, checklists, tip sheets, videos, infographics, and more, drawing significant SEO traffic for each brand.
I was responsible for editorial planning, image selection, copywriting, and editing for the Virginia College and Brightwood College blogs as well as for the Golf Academy of America and Ecotech Institute blogs.
The Year of Alabama Food was so popular that it went from a year-long celebration to a permanent pillar of the department’s marketing efforts. Part of those efforts included an Alabama Food blog, featuring lists, interviews, profiles, and more celebrating the state’s culinary culture.
I was responsible for the editorial planning, writing, editing, and content management for the Alabama Food blog.
Char-Broil wanted content that would help its customers prepare for Thanksgiving while also helping to promote its infrared deep fryer. The resulting blog post and infographic outlined each step of carving the perfect turkey.
I was responsible for concepting, editing and approving copy, and collaborating on design.
Bayer Professional needed an easy-to-use guide for sales teams and customers to use in the field to find the right ant control solution for their needs. The guide includes useful information on different types of ants as well as which products are best to combat each problem.
I was responsible for content organization and copywriting for this project. I also worked with the design team on user experience.
The Bayer Advanced learning center houses hundreds of articles and guides for lawn and garden enthusiasts. These articles serve as the pillar of the brand’s consumer email program and drives significant SEO traffic.
For three years, I was responsible for the editorial planning, writing, and editing of learning center articles as well as for uploading the articles into the content management system.