How typos can hurt brands

typopicIt’s no secret that typos can cost money. In 2010, an extreme downward spike in the stock market was blamed on the word “million” being accidentally entered as “billion.” And in advertising, agencies and their clients must eat costs associated with correcting mistakes.

But how do typos affect the overall perception of a company and reception of the message?

Read the full post on the Luckie ReThink Tank blog >